The 3nd International Workshop on User Understanding from Big Data Workshop (U2BigData 2022)
This accepted workshop is to gain insights on how big data methodologies can be enhancing user understanding in the world of technology. The accepted papers will be presented in the workshop and be included in the workshop proceeding of IEEE Big Data Conference 2022.
Workshop Schedule (All times are in Japan Time Zone (+9), Dec 17th, 2022 8:30am - 12:30pm)
8:35-8:55 Prospect-Net: Top-K Retrieval Problem Using Prospect; Reza Yousefi Maragheh
9:00-9:20 Understanding Levels of Automation in Human-Machine Collaboration" Glaucia Melo
9:25-9:45 Posteriori Trust: Behavior driven trust on a network graph at scale; Prince Paulraj, Elijah Hall, Ana Armenta, and Mark Austin
9:50-10:10 A Short Survey on the User Cold Start Problem in Recommender Systems: Metadata and Meta-Learning Methods; Hao Jiang
10:15-10:30 Coffee Break
10:30-10:50 Blockchain based Secure Group Data Collaboration in Cloud with Differentially Private Synthetic Data and Trusted Execution Environment" Uzair Javaid
10:55-11:15 Where did you tweet from? Inferring the origin locations of tweets based on contextual information; Rabindra Lamsal
11:20-11:40 KGIQ: Scalable Translation of User-Specified Examples into Knowledge-Graph Queries; Jing Ao
11:45-12:05 Preserving Privacy Mining of Big Temporal Co-occurrence Patterns; Anifat Olawoyin
12:10-12:15 Closing Remarks
Call for Papers
The availability of massive amounts of data has driven significant progress in the field of AI, in particular, data driven methods to understand human behavior has been an emerging topic in social science and human studies. Most internet companies need to leverage user level data from different sources to understand how users interact with their products in various scenarios and contexts. Quantitative techniques would increase generalizability of research conclusions regarding user mental models to provide frameworks for user understanding. On the other hand, large scale data can be critical to customize approaches in gaining user traction, improve user experience and monetization for different user groups. We’ve seen tremendous applications in this space, including but not limited to recommendation, marketing, online experiments, to name just a few. Fundamental understanding also requires methods such as statistical sampling, data visualization, funnel analysis, experimental design, causal inference etc.
This workshop aims to provide a platform for researchers from related fields to exchange ideas on how to use data-driven technologies for better user understanding through data analytics & modeling, experimental design and user research. The workshop will focus on both theoretical and practical challenges. Furthermore, it will place particular emphasis on algorithmic approaches in the context of learning, optimization, decision making, fairness and data privacy that raise fundamental challenges for existing techniques.
Perspective and vision papers are also welcome. Finally, the workshop welcomes papers that describe the public release of privacy-preserving datasets that the community can use to solve fundamental technical problems of interest in user understanding.
Topics
The topics for the workshop including but not limited to:
- User targeting and segmentation
- Sampling methods in user research studies
- Survey methodology in user understanding
- Data utilization in Eye-tracking data
- Feedback loop to improve user experience
- Metrics and logging to describe user behaviors and experiences
- Data-driven methodology in design thinking
- Online, offline experiments and other causal inference methods
- Hierarchical modeling in user understanding
- Active learning in user success
- Fairness in user research
- Data model as framework of user mental models
- Data driven user pain points discovery and solutions
- Integrate qualitative and quantitative in user insights mining
- Data visualization in user journeys and experiences mapping
- Data integration in product development cycle
- Privacy and data protection in user research
Paper Submission
Please submit a full-length paper (up to 10 page IEEE 2-column format) through the online submission system.
Papers should be formatted to IEEE Computer Society Proceedings Manuscript Formatting Guidelines (see link to “formatting instructions” below).
Formatting Instructions
Important dates
- Oct 31, 2022 : Due date for full workshop papers submission (New Date)
- Nov 10, 2022 : Notification of paper acceptance to authors (New Date)
- Nov 20, 2022 : Camera-ready of accepted papers
- Dec 17-20, 2022: Workshops
Program Chairs
- Claire Ding, Data Science Manager at CircleK
- Wutao Wei, Data Science Manager at Twitter
Program Committee Members
- Danqing Xu, Manager, Statistics, AbbVie
- Owen Ho, Sr Marketing Insights Manager, Microsoft
- Jack Hu, Senior Data Scientist at Twitter
- Fei Gao, Quantitative UX Researcher, Facebook
- Alice Zhou, Applied Scientist, Amazon
- Qiaochu (Frank) Zhang, Research Engineer, Facebook AI
- Chunxu Tang, Machine Learning Engineer, Twitter
- Wenting Long, Post Doctoral Researcher, Yale
- Jiexin Duan, Sr Financial Modeler, Moody’s Corporation
- Mi Feng, Sr Software Engineer, Twitter
Contact Information
- Email: u2bigdata@gmail.com